Free website audit

Your website, audited in writing.

Send us your link and we go through your site the way one of your customers would. You get back a written audit covering what is working, what is quietly losing you enquiries, and what we would fix first.

Request your audit See the monthly plans

Three a week. Six to eight pages, in your inbox within three working days.

Website audit Page 1 of 7
No clear next stepFour different buttons above the fold, none of them the one you want people to press.
Contact form asks for too muchNine required fields. Most people on a phone will close the tab.
Slow on mobileUncompressed images on the home page. Fixable in an afternoon.
Your reviews are strongThey are sitting on Google where nobody on your site can see them.
What we would fix first
One offer, one button, above the fold. Then the form. Both together, roughly two days of work.

Working with South African businesses since 2020

Trie Kingston Academy Ferreira Finance
What we check

Eight things that decide whether a visitor becomes an enquiry.

Every audit covers the same ground, then goes deeper wherever your site is losing the most.

The first ten seconds on a phone

What a stranger sees, understands and can do before they decide to stay or leave. Most South African traffic arrives on a phone, so that is where we start.

Speed, and what it costs you

How long your pages take to become usable, what is holding them up, and how much of that is a quick fix rather than a rebuild.

What the page asks people to do

Your buttons, your forms and the friction between the two. This is usually where the enquiries are going missing.

Whether people can find you

Page titles, headings and structure, and whether your pages are showing up in search at all. Plenty of sites have a page that Google has never been able to read.

Your Google Business Profile

For most local businesses this brings in more enquiries than the website does. We check your categories, your details, your photographs and how your review count compares to the businesses ranking above you.

Whether you can see what is happening

Analytics and conversion tracking. If a form submission is not being recorded, no amount of advertising will tell you what is working.

The words on the page

Whether your copy answers the questions a buyer has, in their language, or whether it describes your business to your business.

The POPIA basics

Whether you have a privacy policy, whether your cookie consent works the way it is meant to, and whether your forms ask permission properly. Most sites we look at get at least one of these wrong.

Straight up

What this audit is not.

Worth being clear about, because there is a lot of this going around.

An automated score out of 100

A tool can tell you a page loads in 2.4 seconds. It cannot tell you why nobody is filling in your form. We read the site ourselves and write it up.

A sales call in disguise

There is no call. The audit lands in your inbox as a document you read in your own time, and you are free to hand it to whoever builds your site.

Advice from people who have never built the thing

Every fix we list is work we do ourselves, most weeks. When we say something takes an afternoon, it is because we have spent that afternoon doing it.

0
areas checked on every site
0
audits we take on each week
0
working days to get yours back
How it works

Three steps, all of them written.

1

You send the link

Your website address and a few lines about your business, who you are trying to reach and what you wish the site did better. The form below takes about two minutes.

2

We go through it properly

Your site, your Google listing and your competitors, on a phone and on a desktop, looking at all eight areas the way a customer of yours would.

3

You get the document

Six to eight pages, within three working days. What is working, what is not, what we would fix first, and what it would cost if you would like us to do it.

Request your audit

Send us your website.

The more you tell us here, the more useful the audit will be. If you do not have a website yet, say so and we will audit what you do have.

Length
6 to 8 pages
Turnaround
3 working days
Format
PDF by email
Cost
Free
Name
If you don't have one yet, just say "N/A" and we will use what you have.
If you don't have one yet, just say "N/A" and we will use what you have.
Send me occasional marketing tips / resources
After you send it

What happens next.

A written confirmation, same day

You will hear from us by email confirming we have your details and when the audit will land.

Your audit, within three working days

Six to eight pages you can read, forward and act on. Every problem ranked by what it is costing you, with the fix beside it.

Then it is your call

Do it yourself, hand it to your developer, or ask us to take it on from R3,500 a month. Nothing happens unless you ask.

Questions

The things people ask first.

Is it really free?
Yes. It takes us a couple of hours per site and we would rather show you how we think than send you a pitch. There is no invoice attached to it and no obligation afterwards.
How long is the audit?
Six to eight pages. Long enough to cover all eight areas with the evidence attached, short enough to read in one sitting. The first page is a summary, so if that is all you have time for, you still get the answer.
Do I have to get on a call?
No. We work in writing on purpose. You fill in the form, we send you a document, and if you want to take it further we carry on by email. It suits busy owners as much as it suits us.
What if I do not have a website yet?
Say so in the form. We will audit your Google Business Profile and your social pages instead, and tell you what a website would need to do to be worth the money.
Will you try to sell me something?
At the end of the audit we tell you what we would do and what it would cost, because leaving that out would be unhelpful. You are welcome to take the document and do all of it yourself. Plans start at R3,500 a month if you would rather not. You can see the full pricing before you even send the form.
Why only three a week?
Because we write each one by hand and we have clients to look after as well. Three is what we can do properly. If the week is full we will tell you when your slot is.
Who does the audit?
Our team, based in Cape Town and working with businesses across South Africa since 2020. The same people who would do the work if you decided to go ahead. More about how we work.
One link, that is all it takes

Find out what your website is doing when you are not watching.

Three audits a week, written by hand, sent to your inbox within three working days. It costs you two minutes and nothing else.

Request your audit Email us
Free website auditThree a week
Request it
Free written website audit →
Scroll to Top